About us


Кабинѐт* Art Advisory
is an environment for dialogue, analysis and
development organized
by Vesselina Sarieva

Fields of work

  • curating
  • collecting contemporary art
  • building collections
  • art education
  • artistic career development
  • urban development
  • placemaking
  • cultural management
  • creating, facilitating and establishing brands
  • organizing events
  • fundraising,
  • building strategic partnerships
  • networking
  • long-term and short-term strategies
  • cross-sectoral projects – art and business
  • lobbying and moderating dialogue
  • communication
  • working with audiences and others.


Кабинѐт Art Advisory works along with Bulgarian and international clients, among which are individuals, art institutions or commercial enterprises that aspire to achieve strategic development in the future.

The working process goes through various stages where a full range of customer services is provided. The full cycle includes consultation, situation analysis, calculation of potentials, strategic planning, implementation, support and mentoring.

In support of
the eco system

Кабинѐт Art Advisory provides a free consultation to young artists and entrepreneurs every last Friday of the month.

About us

“To help other people and organizations fulfil their dreams, as I have and still do, is the mission of my working endeavours at Кабинѐт Art Advisory”,

Кабинѐт Art Advisory is based on Vesselina Sarieva’s professional expertise. Кабинѐт Art Advisory forms teams and attracts external experts for the overall development of its larger projects.

Vesselina Sarieva is a cultural manager, curator, art collector, director and founder of internationally successful organizations and projects.

She describes her work as a creator and curator of context, and in this broad concept she includes her diverse occupations and roles in the fields of art, culture and urban development. Over the past 15 years, she has been working vigorously toward comprehending, constructing and creating innovative models for support, presentation and development in these fields.

She takes an interest in the creation of spaces and meeting points, understood both as physical and abstract concepts.

She has worked as partner, co-founder, advisor and collaborator with a number of local and international cultural and commercial institutions, as well as embassies in Bulgaria, ministries and municipalities. She has collaborated with world-famous museums in the United States and Europe, public collections and cultural organizations in Germany, England, Belgium, Austria, Turkey and others.

Vesselina has been a lecturer at conferences and forums on art collecting, contemporary Bulgarian art, cultural management, and cultural policies. Selected events have been organised by HFBK University of Fine Arts Hamburg; the National Assembly of the Republic of Bulgaria, Sofia; the Bulgarian Festival Association, Sofia; the British Council, Sofia; Goethe Institut, Sofia; The Red House Centre for Culture and Debate “Andrey Nikolov”, Sofia; Goethe Institut, Berlin; Istanbul Contemporary, Istanbul; the Art Today Association – Centre for Contemporary Art, Plovdiv; New Bulgarian University, Sofia; Institut Artmark, Bucharest; Cosmopolis Centre for Urban Research, VUB, Brussels.

Sarieva’s activities have been covered by international media such as The New York Times International, TAZ, Die Welt, Art Review, ARTE, Deutche Welle, Calvert Journal, Artnet News, and in the regular Bulgarian national media.

Vesselina Sarieva’s work has been a key factor in the development of Bulgarian contemporary art on a national level, and in its presence abroad after 2010. Her work has been a major factor in the activation of the cultural scene in Plovdiv after 2004 and in the awarding of the Plovdiv-European Capital of Culture designation in 2015.

Кабинѐт Art Advisory is a part of Sarieva/Hub – the  first hybrid environment of its kind in Bulgaria, created to improve the culture of living and perception.

*„Кабинѐт“  (Bulgarian pronunciation: [kəbineˈt]) is a word, which in Bulgarian has the meaning of a personal room in a private home or a public establishment, used for reflection time, creative work and writing, where knowledge and expertise is collected. Very often, it stores a large number of materials, books, artifacts, archives, etc. Unlike an office, it is considered a more intimate space where fewer people are allowed. The other meaning of the word „Кабинѐт“ refers to members who belong to a community. 

© Photos: Vladislav Sevov, Lina Krivoshieva, Vanesa Popova

Mike Bouchet, Love Dive (Diet Pelican Froth), 2017. Site-specific sculpture featured in NIGHT/Plovdiv.
The Pelicans’ Fountain on Stefan Stambolov Sq. in Plovdiv was filled up with the artist’s self-produced Diet Cola. Curated and produced by Vesselina Sarieva.


Vesselina Sarieva 


+359 888 520 375